The New York Military Academy (NYMA) is a 150 year old, private secondary school, designed on a curriculum similar to that of the US Military Academy, which is only a few miles away at West Point. Avekta was called in to design a label for NYMA’s 5-year old recruitment video.
While examining all of the client’s existing media, NYMA staff admitted that the video was “a bit outdated,” that a new brochure was being planned for the following year, and that a website would be in the budget shortly after the brochure was complete. Three different vendors were being bid for each project.
Avekta offered NYMA a comprehensive, three-year plan which employed a single design concept for all media. Media integration saved NYMA approximately 25% of the combined anticipated cost of three vendors, future-proofed all media design for five years, and created a consistent brand image across all media. The design concept is still in use, eight years after the initial proposal was accepted.