The History of

Forza Magazine: Click cover to see articles by George Avgerakis.

archive of website link Home Page. Click here to see Issues 13-18.






 was created by George Avgerakis and Amit Savyone of Avekta Productions on contract to Ferrari of North America.  The site featured stories about the cars, the owners, Ferrari events and retail items for sale at the Ferrari retail store in New York City.  The site was written and photographed by Avgerakis working within a proprietary, contact management system (CMS) designed by Savyone.

Since the 1970s, George Avgerakis, has been an avid collector and restorer of classic cars, having purchased a 1961 Austin Healey Sprite MkII with money he made in high school as a rock band promoter.  Later in life, his collection included a 1966 Sunbeam Alpine Roaster, a 1966 Corvair Monza Convertible, 1968 Dodge Charger, 1989 Cadillac STS (first year of that model of which only 1,850 were made) and his favorite, a 1984 Ferrari GTS QV Euro.

Enamored of the Ferrari design philosophy, Avgerakis began to write for the premium magazine about Ferrari, Forza.  After several successful articles, Avgerakis responded to a request from Ferrari North America to write for its online magazine,

When presented with the design in which his articles would appear, Avgerakis suggested that his firm, Avekta, contract to execute a total redesign of the site and to manage it on a yearly contract, which would include design, creation of a Content Management System (CMS), all reporting, copywriting, photography and layout.

Avekta launched the new online magazine in March of 2009, numbering the first issue of NewsFerrari as 13, and including within the site, the first twelve issues of Rosso Online. continued for 12 consecutive issues, ending in March 2010.  The total cost of the design and year-long publishing contract was under $80,000.

To see this diagram of the NewsFerrari website, click here then click Ferrari logo.

During its run, attracted a dedicated following of over 980 subscribed, “opt-in” viewers, many of whom became subjects of stories within the e-zine.  Under the brilliant direction of Ferrari NA staff, Andrew Torres and David Weinstein, the site grew to include an online calendar, online Ferrari store (supervised by the stylish Ms. Francesca Xella, who also managed the brick-and-mortar Ferrari store on Park Avenue in Manhattan).

Today, Mr. Avgerakis continues to write for Forza and other automotive publications, while offering innovative e-media solutions to a wide range of clients and business categories.

Shortly after the last issue of, Ferrari headquarters in Italy launched its new, vastly more comprehensive website,, created at a reputed cost of over $3 million.  Today, Ferrari remains a leader in both automotive and online innovation, thrilling both drivers and website visitors alike.  Visit