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What Is The Budget?

How much do you want to spend? We often hear the phrase, "What is your per minute cost for a video? Roughly speaking."

This is a very misleading gauge of cost. Ten minutes of Mel Gibson talking will cost a lot more than ten minutes of a factory footage. And yet, clients wanting to estimate a media project for the coming year, reluctant to ask for bids on a non-existing project, need some rough budget ranges to start the ball rolling.

Here is a list of ballpark estimates for each medium. Incidentally, the "cost per minute" idea was started by the US Department of Agriculture as a cost cutting effort when making educational films for farmers. A detailed study resulted in the first "per minute" limit - $2,000 - in 1936. What industry do you know that charges about the same prices after sixty years?

PowerPoint Presentation: $2,500 - $6,000
Translation (6-12 pages): $1,500 - $6,000
Animation (10 second logo): $3,000 - $30,000
Satellite Media Tour: $7,000 - $50,000
Small Meeting (100-200 attendees): $5,000 - $75,000
Video Production (7-10 minutes): $15,000 - $120,000
CD-ROM (including video): $30,000 - $250,000
Website: $15,000 - $150,000
Print Brochure (12 pgs. 4-color): $30,000 - $200,000
Large Meeting (3,000 attendees): $200,000 - $1.5 M

Although these price ranges are very broad, they can be useful if you allow flexibility in your production plans. If you require a narrower range, you will have to call a vendor and supply more specific information regarding your plans. Facts, such as location, days of labor, materials needed, size of project, production details, etc. will help your vendor to narrow the range. We can help you do this - Click here, or call us.

What Is The Message?

Who Is The Audience?

When Is The Deadline

What Is The Budget?

And here are two more topics to consider when choosing your media:

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