Select Media

You should ask yourself four questions when choosing the media for your project:

1. What do you want to say?
2. Who do you want to say it to?
3. When do you want to say it?
4. How much do you want to spend to say it?

Often the answers to these questions will produce surprising results. A company thinking it needed a video production, assessed its audience and budget and discovered it only needed a mass email. Another company, anticipating the need for a multi-lingual brochure, found it could reach more customers, faster and for less money with a multi-lingual CD-ROM.

Media assessment is your first task because it will lead you to the vendors with the correct set of capabilities. Here are four key questions that will help you decide which media are right for you. Click on each for more details.

What Is The Message?

Who Is The Audience?

When Is The Deadline

What Is The Budget?

And here are two more topics to consider when choosing your media:

		Emergency Click Here						Shoot the Chief

Click here for a media assessment matrix.