Experience

Elliott Pritch Knows What Makes a Ferrari Uniquely His

Elliott Pritch points out the plush, diamond stitched liner in his tastefully personalized, 2007 599 GTB Fiorano.
When ordering his 2007 599 GTB Fiorano, Fort Lauderdale Ferrari owner, Elliott Pritch decided to take advantage of Carrozzeria Scaglietti, Ferrari’s personalization program. With a seemingly unlimited list of customizable options, the program, skillfully employed, allows an owner to create a Ferrari that precisely matches the taste of the owner.

“I love the details Ferrari builds into its cars and I like to personalize every one of mine,” stated Pritch as he gestured to the optional ball-polished wheels and invitingly opened the driver’s side door for a tour of the elegantly appointed interior.

Details that appeal personally to Mr. Pritch include a manual stick shift and carbon fiber console, red stitching and a leather fire extinguisher sleeve.
"I always go for the red stitching," he says, gesturing to the tan leather interior before directing our attention to the rare manual transmission.  But the shifter is mounted in an optional carbon fiber console resulting in an interior accent that combines two eras of automotive technology.

"I think there's only nine of these in the world." he proudly reported. "Call me old fashioned but I really like the feel of a manual shift." 

Elliott Pritch need not squint to keep an eye on engine revs. The red LEDs in the carbon fiber steering wheel allow a heads-up posture for maximum windscreen attention.
On the other hand, Elliott appreciates the heads-up feel of the LED embedded steering wheel that reads out RPMs.  Combined with all the other elegant details; diamond stitched, leather liner, leather fire extinguisher cover, a rear shelf covered in leather, etc. Mr. Pritch values his car  as if it were one of a kind.

That accomplished, Elliott took his 599 on an extraordinary journey, with friend, photographer and co-driver Harold Wong. The 6,000-mile trek to Mill Valley, California from Florida led through Monarch Pass on the Continental Divide in the Sawatch Mountain Range in south-central Colorado.  Harold Wong took the above photograph of his friend's 599 paused at the crest of the Monarch Pass.