Giveaways are common devices in promotion. The purpose of a giveaway is to build brand recognition. Few giveaways, however, succeed in this task because they are not selected or created with the central marketing theme in mind.

In selecting an effective giveaway, make sure the gift communicates the brand message. Select a gift that will be retained by the customer for a long time.

This giveaway is a magic trick. This trick was the fifth performed by a magician at the tradeshow. Each of the tricks illustrated one of the four unique advantages of the client's product. Wouldn't you like to know how the trick is done - and then own it, to try on your friends and family? (Click here for the trick)