Samples of Tradeshow Articles
The articles available from this page were written and placed in publications to coincide with a tradeshow date. In some cases, the articles preceeded the tradeshow in order to be used by the exhibit booth presenter as evidence of the exhibitor's qualities.
Leitch-DPS
This cover story, reviews DPS Velocity, a highly competitive software product that provides a means of editing video productions. The exhibitor's message was "faster, better editing." Avekta wrote a tradeshow booth presentation based on an auto racing theme. Shortly after the tradeshow, this article was placed on the cover of a leading trade magazine. The cover photo features Avekta Creative Director, George Avgerakis, owner of 3 Velocity systems, getting "blown away" at the controls of the software.
Click here for the text of the article, or here for "Surviving and Thriving in the Digital Revolution with Windows NT", pdf, 800k.
Vosaic - Video Streaming on the Internet
For a COMDEX tradeshow, a client representing the manufacturers of video streaming software for the Internet requested placement of a balanced, comprehensive review. This cover story was the first time video streaming software was reviewed by a magazine.
JVC - Introduction of D-9
To promote a new type of professional video recorders, this client requested a review of its newest devices. Avekta identified a high-volume purchaser, working for a major network and secured an interview that was highly praiseworthy of the new standard. The interview became a cover story that was printed shortly before the tradeshow, allowing reprints to be distributed to the audience as the magazine went to press.